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Seth Godin is known for his marketing books and this fun read is right on track. The Dip is a book all about quitting. As the Amazon product description states, winners do quit, and quitters do win. However, this book can be summed up in a few lines:
what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts
The book is full of anecdotal examples of when quitting paid and didn’t pay off. Coming in at just 96 pages, this hardcover “pocketbook” is one that can easily be read on a cross-country plane ride and is well worth the price of just over $10 from Amazon. Get it today.
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I would also highly recommend a couple of other excellent books:
- Mavericks at Work (Great book that talks about companies that break-the-rules and blaze their own trails; and it will inspire you to see that there are fantastic companies out there with amazing cultures that reward innovative thinking and creativity.)
- Your Marketing Sucks by Mark Stevens (If you are a Marketing or Advertising graduate, or are interested in starting your own business, this is required reading. Even most marketing execs and CEOs could benefit from this simple book that explains why marketing isn’t about being creative and winning awards, but driving revenue. If had just students read this book at 18, they could have skipped every marketing class they took in college.)